Kaikorero Matua – Keynote Speaker, Alejandro Argumedo
Alejandro Argumedo Director, ANDES, Potato Park, Peru
“Indigenous Stewardship, Biocultural Heritage Rights, and Branding”
This talk will discuss the links between established indigenous rights associated to the stewardship of lands, waters and biological resources and the development of Indigenous Branding. Based on the Potato Park’s experience of using the indigenous potato culture to create a story which helped to add value to a variety of products developed by Quechua communities.